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Setting the list price for your home is one of the most important steps of the home selling process, and it involves evaluating various market conditions and financial factors. During this phase of the home selling process, your REALTOR® will help you set your list price based on:
Pricing Considerations – Find a Balance Between Too High and Too Low
When setting a list price for your home, you should be aware of a buyer’s frame of mind. Consider the following pricing factors:
If you set the price too high, your house won’t be picked for viewing, even though it may be much nicer than other homes on the street. You may have told your REALTOR® to “Bring me any offer. Frankly, I’d take less.” But compared to other houses for sale, your home simply looks too expensive to be considered.
If you price too low, you’ll short-change yourself. Your house will sell promptly, yes, but you may make less on the sale than if you had set a higher price and waited for a buyer who was willing to pay it.
TIP: Never say “asking” price, which implies you don’t expect to get it.
Price Against Comparable Sales in Your Neighborhood
No matter how attractive and polished your house, buyers will be comparing its price with everything else on the market.
Your best guide is a record of what the buying public has been willing to pay in the past few months for property in your neighborhood. Your REALTOR® can furnish data on sales figures for those comparable sales and analyze them to help you come up with a suggested listing price. The decision about how much to ask, though, is always yours.
Competitive Market Analysis (CMA): The list of comparable sales a REALTOR® brings to you, along with data about other houses in your neighborhood that are presently on the market, is used for a “Comparative Market Analysis” (CMA). To help in estimating a possible sales price for your house, the analysis will also include data on nearby houses that failed to sell in the past few months, along with their list prices.
A CMA differs from a formal appraisal in several ways. One major difference is that an appraisal will be based only on past sales. Also, an appraisal is done for a fee while the CMA is provided by your REALTOR® and may include properties currently listed for sale and those currently pending sale. For the average home sale, a CMA probably gives enough information to help you set a proper price.
Formal Written Appraisal: A formal written appraisal (which may cost a few hundred dollars) can be useful if you have unique property, if there hasn’t been much activity in your area recently, if co-owners disagree about price or if there is any other circumstance that makes it difficult to put a value on your home.
TIP: If you do order a market value appraisal, make it clear you don’t need an elaborate, or full narrative report, i.e., the kind that’s complete with photos of the house and neighborhood. Floor plans and a site map is sufficient in most cases.
Market Conditions – Is it a Buyer’s Market or a Seller’s Market?
A CMA often includes a Days on the Market (DOM) value for each comparable house sold. When DFW real estate is booming and prices are rising, houses may sell in a few days. Conversely, when the market slows down, average DOM can run into many months.
Your REALTOR® can tell you whether your area is currently in a buyer’s market or a seller’s market. In a seller’s market, you can price a bit beyond what you really expect, just to see what the reaction will be. In a buyer’s market, if you really need to sell promptly, offer an attractive bargain price.
If You Price High, Set a Schedule for Lowering the Price
Some sellers list at the rock-bottom price they’d really take, because they hate bargaining. Others add on thousands to the estimated market value “just to see what happens.” If you want to try that, and if you have the luxury of enough time to feel out the market, sit down with your REALTOR® and work out an advance schedule for lowering the price if need be.
If there haven’t been many prospects viewing your home after three weeks, you may need to lower your list price. If that doesn’t bring any prospective buyers, you may need to lower your list price again. Plan on doing that regularly until you find a level that attracts buyers. Make a written schedule in advance, before emotion takes over and you’re tempted to dig your heels in.
Offering Incentives to Hasten a Sale
Sometimes cash incentives are as effective as lowering the price, especially in the lower price range where buyers may be “cash poor.” You may offer to pay some or all of a buyer’s closing costs and discount points required by the buyer’s lending institution.
If you haven’t had much traffic through your house and you’re in a hurry to sell, you may want to add the offer of a bonus to the selling broker, in addition to their commission. An example of the wording for such an offer may be “to the broker who brings a successful offer before Christmas.”
Estimating Net Proceeds
Once you’ve been given an estimate of market value by your REALTOR®, you can get a rough idea of how much cash you might walk away with when the sale is completed. This can be particularly useful when you start looking for another home to buy.
To estimate your net proceeds, from the estimated sales amount, subtract the applicable costs in the three sections outlined below: seller’s costs, buyer’s/seller’s costs and closing costs.
Seller’s Costs: Subtract the following costs as applicable.
Buyer’s/Seller’s Costs: Additionally, your REALTOR® can walk you through the steps to buying a house, telling you whether local customs or rules dictate whether the buyer or seller pays for the items listed below. Subtract the following costs, as applicable.
Closing Costs: As far as closing costs are concerned, you and your eventual buyer may agree on any arrangement that suits you, no matter what local practice dictates. Your REALTOR® will assist you in estimating what your final closing costs will be.
Reach out to us today for more information on the steps to buying a house or selling a house.
We bought our house in January 2021 and Tara McClendon @ Team Nelson was the our realtor. We were nervous with the whole house buying process in this crazy market. We had a budget to stick to and a pretty specific check list. Tara helped us find the perfect house that checked off most of our boxes and even some bonuses that we were not expecting to get. She was amazing at her response time anytime we had a question or wanted to see a house. Also, she is truly a master negotiator! Not only did she stay within our budget but she somehow negotiated the final price with the seller less than what we offered! Who does that?! Tara does! She was very professional but so down to earth at the same time. Her support team was awesome as well. We couldn’t be happier with our amazing realtor, Tara @ Team Nelson!
The entire team was efficient, knowledgeable, caring, and responsive!!! From the initial meeting, suggestions and expectations were realistic. Photos, follow-up, contracts - they had all areas covered.
I have bought and sold 4 houses through Bill and his team. In the process, I have saved over $80k in realtor commissions. His team provides a very high level of service and quite frankly, I don’t know why anyone would use someone else.
Team Nelson helped us find our dream home and I couldn’t speak higher about the people on their team! From start to finish, we felt completely in the loop throughout our journey to find our home. Any and all questions we had along the way were promptly answered and they truly made us feel taken care of. If your looking for a team of individuals who are caring, professional, and genuinely care about you, look no further and go with Team Nelson!
Our experience with Bill Nelson and his team was great. We met with 4 different Realtors to initiate the process of selling our house to then buy our new home and from the moment we met with him we knew the choice to make. He confidently explained the process and the plan to follow and showcased his expertise on the housing market. He manages a team of diligent realtors, we were pleased to work with Emma Lindsey. She was dedicated, diligent, patient and helped us through the entire process until the very end, it was delightful to work with her!
It is a different market out there between the pandemic and the high demand vs low inventory, it can be very frustrating and disappointing but Team Nelson made it a positive experience. They negotiated an extended stay to accommodate our home search once we sold our current house. We trusted Bill's advise with our new house choices and offers in a very competitive market where multiple offers were made on the first day of showings, definitely not pushy but he advised us for our best interest! That is something we highly value and will always be grateful for.
If you are selling and buying a home and you are not using Tim Nelson/Your Home Free you are throwing money away!